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CAPSA

OBJECTIVE

To create a bathroom product using the design language and branding of a company that does not make bathroom products.

PROBLEM

Other toothbrush holders are difficult to clean, they don't hold brushes of all sizes and are easily knocked over.

SOLUTION

CAPSA features a removable holding component made of natural walnut with easy-to-reach and easy-to-clean cutouts. it can hold up to three toothbrushes of any size, including larger electric brushes. 

OTHER HOLDERS...
  • Doesn't accommodate all brush sizes/types

  • brushes prone to falling out

  • easily knocked over

  • Doesn't accommodate all brush sizes/types

  • brushes prone to falling out

  • easily knocked over

  • Doesn't accommodate all brush sizes/types

  • difficult to clean

  • Difficult to reach inside and clean thoroughly

DESIGN INFLUENCE
PHOTOS FROM VOLVOCARS.COM

I chose Volvo for its simplistic, yet striking design language.

Traditional Swedish design melds minimalistic lines and curves with high-quality materials and warm natural accents. These attributes, applied to their XC40 model pictured above, perfectly fit the style and feeling I set out to achieve when designing a modern bathroom product. 

SKETCHES & DIMENSIONS
MOCKUPS & ASSEMBLY
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