CUB CADET
RS3
PROBLEM
Most snow throwers today are loud, gas-powered machines that are inefficient and require manual operation. The electric few are either corded or battery-powered with charges that don’t last more than 30 to 45 minutes and are not powerful enough to clear tall, heavy amounts of snow.
SOLUTION
The RS3 is programmed to learn a customizable path and can be scheduled to do its work before you even wake up. When RS3 is done clearing the snow, it returns to its charging dock and notifies you through the mobile app when the job is complete. The app also allows you to watch a live feed of the RS3 on the job as it maneuvers around obstacles, thanks to its proximity warning sensors.
DIMEN SIONS
1:1 SCALE
54"x34"x26"
1:4 SCALE
13.5"x8.5"x6.5"
BRAND ANALYSIS
CUB CADET is an American company that produces and globally markets a full line of outdoor power equipment and services – including four-wheel steer zero-turn riders; lap bar zero-turn riders; utility vehicles; lawn and garden tractors, lithium ion and gasoline-powered handheld and chore products; snow throwers; and more. Cub Cadet products are distributed worldwide through a network of independent retail dealers.
Cub Cadet has yet to break into the electrically powered segment of the snow thrower market but possesses the technologies with the RG3 advanced robotic greens mower.
The new Cub Cadet RS3 is marketed towards any home or business owner in colder climates with lots of snow to clear but without the time or resources to do so. Perfect for consumers wanting to stay warm and spend time with their loved ones inside or enjoy the outdoors without worrying about clearing the driveway or walkways.
CUB CADET competes with about a half-dozen other leading outdoor power equipment brands in the snow thrower market. These brands give customers a wide array of products to choose from based on size, stage, and fuel type including gas, electrical corded, and electrical cordless. These products are sold online as well as in major power equipment and home improvement stores such as The Home Depot and Lowe’s.
FEATURES + DETAILS
COMPETETIVE ANALYSIS
